Description
Management of Fashion and Luxury Companies Management course of fashion and luxury companies by online university Coursera It has been published. Learn how fashion and luxury companies work and understand their brands, products, retail and communication strategies. Journey through business models, international expansion and product categories with influential industry experts.
Taking a case study approach, this course presents strategic brand management in luxury and fashion companies as a balancing act: tradition vs. innovation, expertise vs. experimentation, casual vs. chic. To increase brand value by cultivating brand heritage while remaining fresh, relevant and contemporary in the global market. Topics such as the impact of new retail channels, new media channels and new trade diversions for the brand and emerging markets will be discussed in this course.
What you will learn in the Management of Fashion and Luxury Companies training course:
- What is fashion? What is luxury? Definition of competitive complex systems and business logic
- The Evolution of Business Models: From Designers to Fast Fashion Retailers
- Style identity and the product development process: the role of heritage, stylistic codes and iconic products in defining a seasonal collection
- Image identity and the communication process: key activities, decision makers, the challenge of creating digital content for fashion and luxury brands
- Retail identity and retail management: The customer experience across channels. The future of E-tailing fashion.
- Final test
Course details
- Publisher: Coursera
- English language
- Duration: 12 hours
- Number of training weeks: 6
- teacher: Erica Corbellini , Stefania Saviolo
- File format: mp4
- Course Level: Introductory to Advanced
- Providing institution/university: Università Bocconi
Course headings
Week 1
What is Fashion? What is Luxury? Defining Complex Competitive Systems and Business Logics
Week 2
The Evolution of Business Models: From Designers to Fast Fashion Retailers
Week 3
Stylistic Identity and the Product Development Process: The Role of Heritage, Stylistic Codes and Icon Products in Defining the Seasonal Collection
Week 4
Image Identity and the Communication Process: Key Activities, Decision Makers, the Challenge of Creating Digital Contents for Fashion and Luxury Brands
Week 5
Retail Identity and Retail Management: the Customer’s Experience Within a Mix of Channels. The Future of Fashion E-tailing.
Week 6
FINAL TEST
Pictures of Management of Fashion and Luxury Companies course
Course introduction video
Installation guide
After Extract, view with your favorite Player.
English subtitle
Quality: 720p
download link
Password file(s): www.downloadly.ir
Size
2.53 Gigabyte
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