Description
Marketing Strategy Specialization, the marketing strategy training course is published by Coursera Academy. Do you hear the word “marketing” on a daily basis, but aren’t sure what marketing actually is or why your business needs it? Do you know marketing is important to your company, product or service, but not sure where to start? Cover the concepts and tools you need to successfully develop a marketing strategy for a business, product or service. Start by understanding consumers and basic market research techniques, then learn how to properly segment, target, and position your product for success. Continue by analyzing the four most important areas in marketing, the four famous propositions of product, price, promotion, and place. Finally, get the support your ideas deserve and share actions through a marketing plan. In the final project you will create a marketing plan for a product or service.
What you will learn
- Marketing plan
- market research
- positioning (marketing)
- Value issue
Marketing Strategy Specialization course specifications
- Publisher: Coursera
- teacher : Ignacio Gafo
- English language
- Education level: introductory
- Number of courses: 5
- Duration of training: 2 months including 10 hours of work per week
Chapters of the Marketing Strategy Specialization course
Course prerequisites
- No prior experience required
Pictures
Sample video
Installation guide
After Extract, view with your favorite Player.
English subtitle
Quality: 720p
download link
Market Research and Consumer Behavior
Positioning What you need for a successful Marketing Strategy
Marketing Mix Fundamentals
The Marketing Plan
Marketing Strategy Capstone Project
File(s) password: www.downloadly.ir
Size
6.05 GB
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