Download Meta Social Media Marketing Professional Certificate

Description

Meta Social Media Marketing Professional Certificate is a social media marketing training series published by Coursera Training Academy. This training course is the result of cooperation between Meta (former Facebook) and Coursera Academy and has a very high value. The duration of this training course is five months, and the student is expected to acquire the necessary skills to enter the marketing job market in these five months. This training set consists of 6 completely separate courses and does not have any prerequisites. To provide the educational content of this course, marketing and marketing experts from two companies, Aptly and Meta, have come together to design the most effective and fruitful training course in the field of marketing.

Among the most important topics raised in this educational series are the basic principles and basics of marketing, especially digital marketing, the main digital and communication platforms and how to work with them, creating a virtual identity and posting on different virtual platforms, account management. Various social media, design and implementation of various advertising campaigns, evaluation of the results of different marketing strategies and approaches, etc.

What you will learn in the Meta Social Media Marketing Professional Certificate training course:

Performance Marketing
Digital marketing
Brand building and management
Marketing and marketing in different virtual networks
Content based marketing
Different strategies and approaches of digital marketing
Content development
content management
Design, implementation and management of advertising campaigns
Advertising management
And …

Course details

Publisher: Coursera
Instructor: Anke Audenaert and Daniel Kob
English language
Provider institution/university: Meta (formerly Facebook) and Aptly
Education level: introductory
Number of courses: 6
Duration of training: assuming 2 hours of work per week, about 7 months

Courses available in the Meta Social Media Marketing Professional Certificate collection

Course 1

Introduction to Social Media Marketing

Course 2

Social Media Management

Course 3

Fundamentals of Social Media Advertising

Course 4

Advertising with Meta

Course 5

Measure and Optimize Social Media Marketing Campaigns

Course 6

Meta Social Media Marketing Capstone

Course prerequisites

No background knowledge is necessary. This Specialization is designed for those new to social media marketing, but no matter where you are in your social media marketing journey, you’ll gain value from deepening your knowledge through this Specialization.