Description
Content Strategy for Professionals Specialization is a training series on content production and marketing strategies published by Coursera Specialized Academy. Producing attractive and entertaining content is one of the most important ways to expand your business and attract an audience that can serve you in the long run. In this educational series, you will get to know the latest strategies for communicating with customers and producing healthy content. In our marketing and content production strategies, we will use a collection of transparent, reliable and authentic media to convey ideas and knowledge to the audience. All our strategies are in line with our organizational goals and guidelines and will help us to achieve them.
Creating an attractive and entertaining experience for the audience and using the stories and experiences of customers is very important in content marketing and can increase the catchiness of your content several times. Expanding the community of contacts and users and finally bringing the content to the hands of different people will be among our most important goals in content marketing.
What you will learn in the Content Strategy for Professionals Specialization training series:
- Audience attraction through storytelling strategy
- content management
- Communication with multi-channel digital communities
- Implementation of content production and marketing strategies in the context of different platforms and virtual networks
- Increasing the effectiveness and accessibility of content
- Communication strategy
- Brand Management
- Target society
- Content marketing and content production
- And …
Course details
Publisher: Coursera
teacher: John Lavine Candy Lee and Randy Hlavac
English language
Providing institution/university: Northwestern University
Education level: introductory
Number of courses: 5
Duration of training: assuming 2 hours of work per week, about 4 months
The courses available in the Content Strategy for Professionals Specialization series
Course 1
Content Strategy for Professionals: Engaging Audiences
Course 2
Content Strategy for Professionals: Managing Content
Course 3
Content Strategy for Professionals: Expanding Your Content’s Reach
Course 4
Content Strategy for Professionals: Ensuring Your Content’s Impact
Course 5
Content Strategy for Professionals: Capstone Project
Course prerequisites
What background knowledge is necessary?
It is for professionals at all levels of an organization who want to significantly improve their abilities to understand audiences and develop strategic words, pictures, graphics, and videos to convey their organization’s most important goals.
Course images
Sample video of Content Strategy for Professionals Specialization course
Installation guide
After Extract, view with your favorite Player.
English subtitle
Quality: 720p
This collection includes 5 different courses.
download link
Course 1 – Content Strategy for Professionals: Engaging Audiences
Course 2 – Content Strategy for Professionals: Managing Content
Course 3 – Content Strategy for Professionals: Expanding Your Content’s Reach
Course 4 – Content Strategy for Professionals: Ensuring Your Content’s Impact
Course 5 – Content Strategy for Professionals: Capstone Project
Password file(s): www.downloadly.ir
Size
Total about 3.1 GB
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