Advertisement Portfolio Presentation

Advertisement Portfolio Presentation

Suppose, you are a well-qualified professional having more than five years of experience and have worked on various projects — how do others come to know about this?

Your employer or your client needs to know about your skill sets supported with the projects that you have done. The simplest and preferable way to showcase your skills and let people know about it is to create a portfolio.

What is a Portfolio?

A portfolio is a wholesome and integrated information about an individual or a company. It showcases qualifications, skill sets, and work experiences on a piece of paper. It is a succinct write-up presented with some fascinating graphics, charts, and images.

A portfolio is an opportunity that offers you space to plan and reflect the best of your practice. It represents in-depth information, helping you identify your strengths and find ways to build a career on it.

Portfolios are developed for different purposes and its content and presentation vary accordingly. However, the most common portfolio that most of us need is professional portfolio.

Design of Portfolio

Design is the most important feature that you need to pay attention to while developing a portfolio. Secondly, you have to showcase everything in a limited space. Hence, your design has to be creative to include text, graph, images, and other artifacts.

Following are the significant features that you need to take care of while creating your portfolio −

  • Customize your templates as required and as suitable for you.
  • Represent each project or chapter with a thumbnail image.
  • Select standard font as preferred for the portfolio.
  • Select small, but high resolution images.
  • Arrange in chronological order, but it has to be synchronized.
  • Highlight your strength and hide your weaknesses.
  • Be creative because there is no standard format of a portfolio that suits everyone and is applicable for all purposes.

Based on types of portfolio, purpose of portfolio, and individual’s skill sets, it varies accordingly.

Contents of Portfolio

A well-organized and eye-catching portfolio includes the following points −

  • An index page.
  • A brief bio-data including your interest and proof of your skill sets.
  • Key achievements.
  • Examples of your works, put it in chronological order with synchronization. Highlight important ones with example.
  • Skills that show your thought process and development of ideas, etc.

Common Mistakes of Portfolio

Following are the common mistakes that you need to avoid while creating your portfolio −

  • Important, but Irrelevant Information − Be specific. Shortlist the important points first.
  • Too much Colorful Design − Avoid using too colorful designs.
  • Low Resolution Images − Do not use low resolution or poorly printed images.
  • Excessive Information − Do not give excessive information regarding anything.
  • Size of Portfolio − Keep a standard size, do not make it lengthy and boring.
  • Space Management − Use standard and balanced font size, font color in proportion to space and images. Maintain balance on the page.

Check Your Progress

  • What is portfolio presentation?
  • Why is design important while making a portfolio?
  • What are the important points of a portfolio?
  • What are the common mistakes of a portfolio?