Description
Brand Management: Aligning Business, Brand and Behavior is a training course on brand management and brand and business synchronization published by Coursera Academy. This training course was prepared by Professor Nader Tavasli, who is one of the senior professors of the London Business School. Professor Tausli is against all branding and traditional business methods. In traditional methods, the brand is considered as a visual representation of the business and has no other function. In new business approaches, brand is considered as a user experience that a customer experiences in all processes and interactions with a company. This training course is completely practical and will introduce you to the process of developing and building a brand from zero to one hundred.
What you will learn in the Brand Management: Aligning Business, Brand and Behavior training course:
- Sensitive moments and interactions with customers
- Ways to shape a company’s brand through improving and enriching the user experience in all company processes
- Brand building through an enterprise wide perspective
- Extensive branding in multiple and multi-brand companies
- Development and expansion of the brand in different cultures, countries and societies
- Measuring brand health
- Business name of the company
- Brand marketing
- Brand management
- Brand Identity
- And …
Course details
Publisher: Coursera
teacher: Nader Tavassoli
English language
Provider institution/university: University of London and London Business School
Education level: introductory
Number of training weeks: 5
Training duration: 17 hours
Headlines of this course
Week 1
Brand Purpose & Experience
Week 2
Brand Design & Delivery
Week 3
Brand Leadership and Alignment
Week 4
Brand Practices & Engagement
Week 5
Brand Metrics & Returns
Course prerequisites
What background knowledge is necessary?
None
Course images
Sample video of Brand Management course: Aligning Business, Brand and Behaviour
Installation guide
After Extract, view with your favorite Player.
English subtitle
Quality: 720p
download link
Password file(s): www.downloadly.ir
Size
3.34 MB
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