The lower-than-expected sales of the Apple iPhone 12 Mini have forced it to cut production in the coming months.
According to DigitalTrends news media , Apple plans to reduce production of its iPhones in the coming months. Meanwhile, the iPhone 12 Mini has seen the biggest drop in production. Informed sources, according to the Nikkei Asia website, said that Apple has reduced the production of all iPhone models by about 20% compared to December.
Analyst JP Morgan predicted in February that Apple might have trouble producing and delivering small handsets when the iPhone 13 launches later this year. It seems that the iPhone 12 mini, as it should be, failed to attract users and meet Apple’s expectations.
According to the Nikkei Asia website, Apple last year told Asian-based suppliers to prepare enough parts to produce up to 96 million iPhones, including the iPhone 11 and iPhone SE, for the first half of this year. According to the report, Apple is looking to produce about 75 million iPhones in Cupertino, California in the first six months of 2021. Year increase.
According to the website, some Apple suppliers have been asked to stop making parts for the $ 699 iPhone 12 mini. Demand for larger iPhones such as the iPhone 12, iPhone 12 Pro and iPhone 12 Pro Max continues, informed sources said; Therefore, the production process of these iPhones remains strong and the changes in the number of their production are small.
The iPhone 12 Mini made the most noise among the new iPhone models when it launched last fall. The iPhone 12 Mini was expected to sell well due to its reasonable price and full features; However, it failed to attract users. Some of them said that the reason for the low popularity of the iPhone 12 mini was the problem with the battery and the small screen. For this reason, contrary to Apple’s expectations, this phone was not very popular and this issue forced Apple to reduce its production.
Now the main question is: despite the poor sales of the iPhone 12 mini, will the iPhone 13 mini be available by the end of the year or will its production stop completely?