Despite Apple’s new policy, Chinese iPhone apps are always trying to covertly monitor user activity.
Apple has recently given customers complete control over apps that monitor user activity. This action, which is possible with the App Tracking Transparency feature, or ATT for short in the iOS 14.5 update, was not to the liking of Facebook, but Zuckerberg called it in Facebook’s favor!
ATT capability requires apps to explicitly authorize users of iPhones and iPads before accessing each individual’s unique advertising ID information. Each device’s IDFA ID is different, and advertisers know what ads to display for each individual.
However, instead of spending their time protesting Apple’s move, Chinese developers seem to have focused on ways to circumvent the feature and seem to have succeeded.
The Financial Times reports, citing Apple Insider, that the Chinese Advertising Society (CAA), backed by the Communist government, has offered a deceptive solution that even if the user disagrees, Chinese iPhone apps will be able to IDFA Apple devices. Have access. Needless to say, similar to IDFA in China, it is called CAID and will soon replace IDFA in devices intended for the Chinese market.
According to the Financial Times, despite knowing about such a move, Apple has not confirmed it in any way. Any reaction to this seems to be quite cautious, as CAID is backed by Chinese government agencies and technology giants, and Apple has no intention of inciting them to lead to hostility; Because China is one of Apple’s main markets and this American brand is the second most popular handset maker in China . In addition, Apple experienced very successful sales in China with the iPhone 12 5G and intends to repeat such success in the future. According to the Financial Times:
Apple can find apps that use the new tool and remove them from its App Store in China, if it wants to.
The new system is currently being tested by Chinese developers such as ByteDance and Tencet. However, international advertising companies (such as French gaming companies such as Ubisoft and Gameloft) have already submitted applications for CAID, which will be made public this week. It is not bad to know that China has the largest number of mobile gamers in the world and various companies are doing their best to stay in this country.
Dina Srinivasan, an anti-monopoly activist in the United States, told the Financial Times that there is a lot of money in this area and that various companies are working hard to monitor user activity. He also claimed that the only way to stop this issue is the law.