Download Coursera – Digital Marketing Specialization 2023-11

Description

Digital Marketing Specialization is a series of internet marketing or digital marketing training published by Coursera Online University. This educational series is one of the most up-to-date and best published series in the field of internet marketing and contains a total of 7 separate courses. One of the most important topics discussed in this course is guiding and managing customer behavior in online spaces. All the skills learned in this training course have a strategic dimension, and with the help of introduced tools, you can face the problems and challenges of brand communication. This course covers several different aspects of the modern world of digital marketing such as marketing analysis, website optimization for search engines, social media marketing, etc.

By completing this training series, you will be equipped with a set of tools and different skills in the field of marketing that can help you in creating a digital brand identity and designing and manufacturing, distributing and advertising various products and services.

What you will learn in the Digital Marketing Specialization training series:

Motives and reasons for data collection and analysis
Different analysis methods used by digital marketing professionals
Familiarity with different frameworks and approaches for measuring and analyzing digital customer interactions
Evaluation and selection of professional and practical web analysis tools
Familiarity with different measurement opportunities
Basic and preliminary principles of marketing and marketing
Different pricing strategies on physical and virtual products and services
The marketing mix
Product strategy
Data visualization and data display in the form of various graphs and charts
Measuring overall marketing and marketing performance
Different marketing and marketing channels
And …

Course details

Publisher: Coursera
Lecturer: Aric Rindfleisch, Kevin Hartman, Mike Yao and Vishal Sachdev
English language
Providing institution/university: University of Illinois at Urbana-Champaign
Education level: introductory
Number of courses: 7
Duration of training: assuming 5 hours of work per week, about 8 months

Courses available in the Digital Marketing Specialization collection

Course prerequisites

No background knowledge is necessary for this specialization.

Course images

Digital Marketing Specialization introduction video

Installation guide

After Extract, view with your favorite Player.

English subtitle

Quality: 720p

This collection includes 7 different courses.

Version 2023/11 compared to 2022/12: Videos have increased in duration by 3 hours and 10 minutes. Also, 229 documents (quizzes, PowerPoint, CSV, …) have been added.