Pricing Strategy Optimization Specialization, course Specializing in pricing strategy optimization Published by Coursera. In this article, we will teach you how to increase price realization and maximize profit. Learn from global pricing experts from The Boston Consulting Group and Virginia Darden School of Business who share frameworks, tips, and tools used in our work and research environments. In this article, we will look at pricing through BCG’s three proprietary and timed pricing methods (cost and economics, customer value, and competition) to develop a proper understanding of the strategic power of pricing. You’ll leave your expertise with a portfolio that demonstrates your ability to price strategically.
Applied learning project
Apply the concepts, tools, and techniques taught in each course from basic economics techniques to knowledge of customer segments, willingness to pay, and customer decision making to analyze market prices, shares, and industry dynamics. You will practice setting profit-maximizing prices to improve price realization in a variety of real-world scenarios.
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How to use the strategic power of pricing to determine the price for maximum profit
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Cost and economics in pricing strategy
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How to use customer value knowledge to develop a pricing strategy
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Market and competition pricing models, which determine pricing decisions
Who is this course suitable for?
People who want to work in the sales department of companies
Course details
Head of the seasons
COURSE 1
Cost and Economics in Pricing Strategy
COURSE 2
Customer Value in Pricing Strategy
COURSE 3
Market and Competition in Pricing Strategy
COURSE 4
Pricing Strategy in Practice
Course prerequisites
Some familiarity with business is helpful, but not required.
Pricing Strategy Optimization Specialization images
Sample video
Installation guide
After Extract, view with your favorite Player.
English subtitle
Quality: 720p
This educational series consists of 4 separate courses.
download link
Course 1 – Cost and Economics in Pricing Strategy
Course 2 – Customer Value in Pricing Strategy
Course 3 – Market and Competition in Pricing Strategy
Course 4 – Pricing Strategy in Practice
Password file(s): www.downloadly.ir
Size
About 3 GB in total
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