Description
The Strategy of Content Marketing is a training course on content marketing strategies published by Coursera Academy. This training course is a joint product of Copyblogger Institute and University of California, Davis and contains valuable content. During this course, you will get to know the main and effective strategies used by different companies to attract the attention of customers and users.
Among the most important topics of this course, we can mention content management, content marketing, copywriting, important and basic content marketing strategies and techniques, development, organization and implementation of different content marketing strategies, etc.
What you will learn in The Strategy of Content Marketing course:
- content management
- Content marketing
- Copywriting
- Important and basic content marketing strategies and techniques
- Developing, organizing and implementing different content marketing strategies
- Analyzing and measuring the effectiveness of different content marketing strategies
- Writing techniques and writing attractive and readable posts and content
- Working with strategic frameworks in the field of writing and blogging
- Branding and building a personal brand
- And …
Course details
Publisher: Coursera
teacher: Sonia Simone
English language
Providing institution/university: University of California, Davis
Education level: Intermediate
Number of training weeks: 5
Training duration: 19 hours
Headlines of The Strategy of Content Marketing training course
Week 1
The Content Marketing Ecosystem
Week 2
The Strategic Context (The 7A Framework)
Week 3
Mapping the Journey: Crafting a Content Marketing Strategy
Week 4
The Strategic Types of Content
Week 5
Managing Your Content
Course prerequisites
What background knowledge is necessary?
None
Course images
Sample video of The Strategy of Content Marketing course
Installation guide
After Extract, view with your favorite Player.
English subtitle
Quality: 720p
download link
Password file(s): www.downloadly.ir
Size
1 GB
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