Description
Marketing Analytics with Python, a statistical marketing analysis training course published by Datacamp Academy. Gain the skills to make better data-driven marketing decisions. In this track, you will learn to analyze campaign performance, measure customer engagement, and predict customer behavior. By working with real-world data, including retail transactions, you’ll learn how to analyze social media data, extract insights from textual data, and gain market portfolio analysis skills that will It helps you understand your customers better.
You will also use statistical models and machine learning to predict customer lifetime value. Through hands-on activities, you can use popular packages such as Pandas, Matplotlib, tweepy, NLTK, Seaborn, NumPy, SciPy and scikit and improve your company’s marketing strategy. By the end of this track, you’ll be ready to work in the marketing world using Python.
What you will learn
- Analyzing marketing campaigns with pandas
- Analyzing social media data in Python
- Market portfolio analysis in Python
- Machine learning for marketing in Python
- Marketing analysis
- Customer analysis and A/B testing in Python
Marketing Analytics with Python course specifications
- Publisher: Datacamp
- teacher : JAY ROSOK
- English language
- Education level: all levels
- Number of courses: 7
- Training duration: 28 hours and 0 minutes
Chapters of the Marketing Analytics with Python course
Pictures
Sample video
Installation guide
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English subtitle
Quality: 720p
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Analyzing Marketing Campaigns with pandas
Analyzing Social Media Data in Python
Market Basket Analysis in Python
Machine Learning for Marketing in Python
Customer Segmentation in Python
Marketing Analytics Predicting Customer Churn in Python
Customer Analytics and AB Testing in Python
File(s) password: www.downloadly.ir
Size
573 MB
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