Description
Marketing Analytics: Forecasting Models with Excel is a training course on analyzing marketing campaigns and building forecasting models with Excel software, published by Yodemy. Predictive models and time series analysis are two very important tools for predicting the future of a company and its sales situation. The data created by these models and forecasts are used in various business decisions such as production planning, inventory management, human resources planning, customer demand forecasting, etc. and can help you make accurate decisions. And it is expected to make great contributions. During the process of this training course with all kinds of models such as You will learn about simple linear regression, multiple regression, moving average, Holt-Winters model, Bass diffusion model and their applications.
Each of these models and strategies has been used in certain companies and industries and its good performance has been confirmed to a large extent. Forecasting the future conditions of the market and following the taste and buying rhythm of customers is one of the most important tasks of financial managers and decision makers of production and economic enterprises. Observing different patterns in time series and predicting the future based on information models can help business owners in making decisions and developing fundamental strategies. Your main tool for implementing different models and performing calculations is Excel software. In this training course, you will work with advanced and modern features of Excel such as Solver and you will learn valuable tips.
What you will learn in Marketing Analytics: Forecasting Models with Excel training course:
- Work with tools solver in order to develop predictive models
- Estimating sales trends based on various factors such as seasonal and time factors
- Getting to know the types of models that can be used, such as Simple linear regression And Multiple regulation
- Forecast sales situation in the coming months with Forecasting method relative to the moving average (Ratio to Moving Average forecasting)
- Predict the future of the market using dynamic trend lines and seasonal indicators
- Predicting the amount of sales of new products without any operational data!
- Drawing an S-Curve diagram to predict the sales of the company’s new products
- Different methods of collecting and processing primary information
- Converting data into action plans and using them in future decisions and planning
Course details
Publisher: Yudmi
teacher: Start-Tech Academy
English language
Training level: introductory to advanced
Number of courses: 52
Training duration: 6 hours and 13 minutes
Course headings
Prerequisites of Marketing Analytics: Forecasting Models with Excel course
You will need a PC with any version of Excel installed in it
Basic understanding of Excel operations like opening, closing and saving a file
Course images
Marketing Analytics: Forecasting Models with Excel introduction video
Installation guide
After Extract, view with your favorite Player.
English subtitle
Quality: 720p
The version of 2023/8 compared to 2021/11 has reduced the number of 3 lessons and the duration of 38 minutes.
download link
Password file(s): www.downloadly.ir
Size
2.3 GB
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