With the increasing use of the Internet and its place in new businesses; Using ways to make your site stand out from the crowd is very important. In this short article, the author presents some key SEO tips to help new and inexperienced bloggers as well as those who want a stronger site and a brighter portfolio.
According to Mediasoft; Starting a blog is the first step in making a name for yourself in the industry and showcasing your knowledge to others. But to think that producing content alone is enough for the success of your blog and site is a big mistake; The site should be such that its contents can be easily found. It is important to pay attention to this issue if you want to work independently and have a good ranking in Google. To help you, 8 tips and solutions are provided that you can follow to get higher rankings in Google searches. This visibility on Google pages is called SERP for short.
1- Domain and website host
True, this can be bypassed-but not unless you’re a techie who knows what he’s doing, but being able to pay for it every year can help make your website easier to find in search engine results. It is best for the domain to be short; Do not show traces of specific numbers and characters, and also use keywords that express your profession. If you use keywords in the URL (eg GraphicDesignBristol.com) be sure to note that the keywords must be the same as most of the content on your site or blog, otherwise Google will give you a negative rating. The host you choose for your site is just as important as the domain. There are three special points here: the subfolder; Separate subdomains and domains; And while all three are important; The first two are both more general and have a better impact on SEO results.
2. Generate special and unique content
Google is sensitive to content that is used in exactly different places on the web, and to avoid being penalized by Google, it is better to produce your own content. There are so many tools on the web that help you figure out which topics are most popular and most talked about. For example, Google Trends and Topsy bring you all the talk about keywords.
Using keywords within your site and blog content helps Google understand what your content is about and how it relates to relevant results. But be careful! When it comes to SEO there are many techniques that you should avoid; These techniques, called black hats, have the opposite effect, such as over-using keywords in content or using irrelevant keywords.
In general, it is said that the best case scenario is that; Use one word of the keywords in one of the blog titles; One or two items in the middle (if you use) and that at least one of the keywords is in bold or italic. Also, the page URL must contain at least one word.
Custom LURL URLs created for each blog post lead us to permalinkes. Once the post is published, you can go back to the CMS and edit the blog post URL to get more searches and rank higher. URL expert MOZ recommends that you keep URLs short; Do not use characters and symbols that contain related words. Using keywords can be important.
4- Categorization and labeling
You may not have that much content in the beginning and you may not be able to produce content all the time, but as time goes by your site gets busier; As a result, categorization makes it easier for search engines to find your page, and greatly increases the site’s performance in the SERP. Another point that may not be very important from the point of view of an SEO expert; That is, the easier it is for the audience to find content on the site, the more time they spend reading it and the more likely they are to return.
If you think categorization is the first principle of blog architecture (such as graphic design); Tagging is the second principle that allows the audience to look deeper for their favorite topics within the site (typography).
5- Optimizing site photos
Another thing that helps to improve the site’s ranking in SERP results is to categorize the images within it and make the site content easier to find in Google Photo Search. One way to optimize uploaded photos is to caption them using keywords (although this is different from the title used for the content itself); You can also help better search by adding captions to photos in the “Alt Text” box. This will ensure that if search engines are unable to display the images correctly; The audience can find out what the content is like by using the explanation given for it.
One of the main strategies in SEO is to use internal links; It is external or backlink. Linking a topic to other topics within the site not only helps keep the audience on the site; Rather, it makes search engines much easier to search for content, resulting in higher page rank in searches.
Backlinks are also one of the key SEO tips, for example, if you have content inside your site and link to the Microsoft site inside it; The search engine assumes that your content is relevant, and this helps a lot in ranking. In fact, it can be said that the search engine in this case gives more content to the content and gets a higher ranking in the SERP. Of course, there is a lot of discussion about backlinks, but perhaps the best way to use it is to make the links real and relevant. Buying a link with the aim of getting better results in search is not an interesting idea; Instead, divert your thinking to good things in life.
There is a lot of discussion about the use of external links; Some people believe that by doing so, you reduce the value and importance of your content, but some people are completely against this view and say that by not using such links, you can not send the right signal to a search engine such as Google, so the search engine is right. Does not understand what your site content is. If you use an external link, make sure that your text is keyword-related and relevant; But next to it must sit properly in the sentence.
7- Social networks
Using social media channels will drive traffic to your site; This is not only good for the shape and image of the site but can also be effective in SEO rankings. Twitter also recently announced that in addition to returning social media profiles in search of an account; Tweets are also displayed in search rankings.
But what is the significance of this issue? Except that it optimizes your social media worksheet to have the most impact alongside optimized keywords (for example, a London-based graphic designer specializing in web design innovation); You should be careful to use keywords in your tweets as well. But this must be done with a certain delicacy and avoid using all the keywords there separately, otherwise Google will definitely give you a negative rating.
8 – SEO plugins
And finally plugins. There are many plugins that can tell you very quickly whether your content is optimized or not. Two of the best and biggest SEO plugins available are Moz and Yoast SEO, which are worth the time you spend adding them to the site.
Before you hit the final key and publish your article, take another look at these 8 tips to make sure your content is well-optimized for the SERP.