Many people complain that when they approach a business house to inquire about the services they need, the person talking to them treats them cordially, responds to their queries, builds a connection, and assures them of good service.
The customers happily sign up for the deal, but after the papers have been signed and the payment done, nobody responds to their repeated calls and emails. And the person who talked to them and gave them their word has now been replaced by a man with a stern voice. What went wrong?
Impressive presentation of your points and influencing skills can help you get the proverbial foot in the door, i.e., give you the initial opportunity of creating a positive image, and this lays the foundation for a solid and long-lasting relationship.
However, the most important part of it is to maintain the same relationship over a long period of time. That needs continuous commitment towards maintaining that relationship. You have to keep in touch with the people whom you have left a good impression on. For example, notification emails, emails or texts on birthdays and anniversaries will help build and maintain a long, steady, and productive business relationship.