Description
Marketing Mix Implementation Specialization is the name of a specialized course for exploring the marketing mix and applying the skills needed for a successful marketing strategy. With this course, you will get to know the 4 concepts of the mixed marketing model, which is also known as 4P: product (brand and product management), pricing, place (distribution and retail strategy) and promotion and its extension (communication, PR and advertising strategies). ). This course focuses on implementing these skills first, and as a result, you can quickly apply the lessons you have learned to your work or business idea. At the end of these 4 courses, you will be able to participate in a Capstone project, where you have the opportunity to apply what you have learned to a real product in the marketing mix.
Skills you will acquire in this course:
- Pricing
- Relationship
- Product management
- Marketing
- Brand architecture
- Brand management
- Brand commitments
- Psychology
- Price difference
- Pricing strategies
- Retail management
- supply chain
Course details:
Publisher: Coursera
teacher: Luis Rodriguez Baptista, Martin Boehm, Maria Teresa Aranzabal, Eda Sayin, Ramon Diaz-Bernardo
English language
Training level: introductory to advanced
Number of courses: 5
Courses available in the Marketing Mix Implementation Specialization series:
COURSE 1
Brand and Product Management
COURSE 2
Pricing Strategy
COURSE 3
Channel Management and Retailing
COURSE 4
Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more
COURSE 5
Marketing Mix Implementation Capstone
Course prerequisites:
No background knowledge is required to take and successfully complete this specialization.
Pictures
Sample video
Installation guide
After Extract, view with your favorite Player.
Subtitles: English and other languages
Quality: 720
This collection includes 5 separate courses.
download link
Password file(s): www.downloadly.ir
Size
6.2 GB
Be the first to comment