Social Media Marketing Specialization – Coursera

Description

Social Media Marketing Specialization is the name of a social strategy management training course with which you will expand your online audience and learn to acquire your social brand in 5 courses (the sixth course of this series is related to the Capstone project). In a business assessment, Buffer found that only 29% of businesses have effective social media marketing programs. A recent customer estimate shows that 92% of consumers trust other people’s recommendations more than brand content. According to these estimates and other cases, this specialized course was created in 2014 and is updated every season to make sure that you receive the most up-to-date training. Social Media Marketing Expertise is designed to deliver two things: social analytics tools and training to help you have a more effective social media presence.

Skills you will acquire in the Social Media Marketing Specialization course:

Business planning
Digital marketing
Social media marketing
Influencer marketing
analysis
social marketing
social network
social media
Marketing Strategies
Write Assessment A/B
the budget

Course details:

Publisher: Coursera
teacher: Randy Hlavac
English language
Education level: introductory
Number of courses: 6
Duration: 19 hours and 11 minutes

The courses available in the Software Design and Architecture Specialization series:

COURSE 1
What is Social?

COURSE 2
The Importance of Listening

COURSE 3
Engagement & Nurture Marketing Strategies

COURSE 4
Content, Advertising & Social IMC

COURSE 5
The Business of Social

COURSE 6
Social Marketing Capstone Project

Course prerequisites:

No background knowledge is required. This specialization is designed for all professionals who would benefit from a more effective social marketing strategy, including business, government, and not-for-profit executives; marketing, PR and customer service managers; and entrepreneurs.