Description
An Introduction to Consumer Neuroscience & Neuromarketing is an introductory training course on consumer neuroscience and neuromarketing or basic neuroscience published by Coursera Specialized Academy. Neuromarketing analyzes the behaviors and thoughts of consumers to examine their decision-making and purchasing process at different times and uses the findings discovered in their campaigns and advertisements. Consumer neurology and neuromarketing is a new and very modern field that still has a lot of work to do and the research done in this field has not reached its limit. In this training course, various questions such as the ones mentioned below will be answered:
- How do we as a consumer and customer decide and what is our thinking and decision making process?
- What products and services do we usually pay attention to?
- How can our initial feedback be effective in predicting the response and final decision?
- To what extent are the mentioned processes unconscious in our minds?
- And …
In this training course, you will get to know the methods of implementing different methods in the field of neuromarketing and the application of each one.
What you will learn in the An Introduction to Consumer Neuroscience & Neuromarketing course:
- Analyzing the behavior and thoughts of customers
- Marketing and its various techniques, especially neuromarketing
- Consumer Neuroscience and Neuromarketing or Basic Neuroscience
- Basics of neuroscience
- Basic mechanisms of the brain and their impact on customer performance
- And …
Course details
Publisher: Coursera
teacher: Thomas Zoëga Ramsøy
English language
Provider institution/university: Copenhagen Business School
Education level: introductory
Number of weeks: 6
Training duration: 26 hours
Headlines of the training course An Introduction to Consumer Neuroscience & Neuromarketing
Week 1
What is neuromarketing all about?
Week 2
Attention & Consciousness
Week 3
Sensory Neuromarketing
Week 4
Emotions & Feelings, Wanting & Liking
Week 5
Learning & Memory
Week 6
Neuroethics and Consumer Aberrations
Course prerequisites
What background knowledge is necessary?
None
Course images
Sample video of the course
Installation guide
After Extract, view with your favorite Player.
English subtitle
Quality: 720p
download link
Password file(s): www.downloadly.ir
Size
2.21 GB
Be the first to comment